Jonas De Maere

Founder and CEO of Vintaflow, Jonas De Maere, PhD, brings over a decade of end-to-end experience across the global wine value chain — from running his own Belgian wine distribution business to leading wine buying, sourcing, and import operations for major retailers in Europe and the United States.

His career spans academia, entrepreneurship, and corporate leadership. After earning a PhD in Applied Economics (dissertation on governance and boards of directors), an early passion for wine pulled him into entrepreneurial life with BelgianWines, followed by roles in teaching, consulting, and category management across both European and U.S. markets. This gives him a rare combination of academic rigor, commercial focus, and hands-on execution.

Today, Jonas channels this background into Vintaflow — a multi-echelon supply chain platform purpose-built for the alcoholic beverage industry. He works at the intersection of data, strategy, and relationships, translating complex forecasting and inventory challenges into actionable solutions that improve service levels, unlock margin, and strengthen partnerships between producers, importers, distributors, and retailers.